We were approached by Loans Available, a highly ranked payday loans company who were looking to update their current WordPress theme.
The two main aims of the project were firstly to maintain current search engine rankings and also to improve usability of the website. The previous method of capturing visitors was through a pricing table half way down the home page and a small call to action button nearby. Taking inspiration from popular payday loan sites Logic Design devised a simple and eye-catching pricing calculator incorporating two simple sliders for loan amount and for the duration of the loan. As the user moves a slider the price automatically updates and focuses the eye to the ‘apply now’ button to gain that all important conversion.
We were involved in a small rebrand of the company toning down the orange and dark blue into a friendlier and more natural pallet. Alongside the main look and feel we created a new logo, which incorporated the company’s aims and ambitions.
Please have a look at the new website here. www.loansavailable.com
For any further information please contact us on 01284 706842 or email firstname.lastname@example.org