Glossary

A

Affiliate link

A special URL that contains the ID or username of the affiliate. This URL is used by the advertiser to track all traffic the affiliate sends to the advertiser’s site.

B

Blog

An online news page, often regularly updated to keep users informed on the current events of a particular topic.

Branding

Taken from the identifying mark burned on livestock, a ‘brand’ is anything that defines your company, from logo and slogan through to sound or even colour.

Brochure

A website which (like a brochure!) highlights your businesses objectives and services.

 C

CMS

Content Management System – or Admin Panel, it’s the ‘back end’ of a website which allows you to update and edit the content.

CMYK

The colour model used for print, based on a four-ink process (Cyan, Magenta, Yellow and Key (black).

Content

The sections of the website created by/for the user, normally referring to the written word sections, but often pertaining to images/photos/videos/music etc.

CRM

Customer Relationship Management- a piece of software that helps you manage, liaise and organize your customers. Often using automated actions/replies.

CRUD

Acronym for Create, Retrieve, Update, Delete. It is a term commonly used to describe basic database functions.

D

Database

A collection of information organized in such a way that a program can quickly find desired pieces of data. You can think of a database as an electronic filing system.

Domain Name

A unique name that identifies a certain website, like www.logicdesign.co.uk

DPI

(dots per inch) = The measure of the resolution of an image. It properly refers to the dots of ink used by printer. In general, the more dots, the better and sharper the image.

E

E-commerce

A shopping website that sells products & services.

Embossing

The creation of a three-dimensional design or image on paper, the design is raised in relief to decorate the surface with raised ornament.

F

Foiling

The application of foil, a special metallic looking material, to paper. This is a finishing technique done after printing.

G

Google Analytics

A service which shows the statistics about visitors to a website. It can help give a better idea of who goes to your site and where from.

GSM

The thickness of a sheet of paper is indicated by its weight, measured in grams per square meter. Normal printer paper is around 80gsm.

H

Hex reference

A six-digit, hexadecimal  number used in HTML and CSS. The numbers represent the red, green and blue components of the color.

Htaccess

Is a configuration file indicates which users or groups of users are allowed access to the files contained in that directory.

I

K

J

jQuery

A library of routines that is used by Web developers to navigate HTML documents, handle events, perform animations and add interactions to sites.

L

Logo

A symbol, emblem or text that acts as a trademark or a means of identification of an institution or other entity.

Lorum ipsum

A nonsensical writing based on Latin used as placeholder text on websites when they’re built to demonstrate what the site will look like when it’s complete.

M

Meta

A prefix that generally means “an underlying definition or description.” Thus, metadata is a description of data and metalanguage is a description of language.

MySql

A ‘database management system’ that runs as a server providing multi-user access to a number of databases.

N

O

Open source

Software that is available free of charge and often permits users to study, change, improve and at times also to distribute the software.

P

Payment Gateway

A method of making a credit/debit card payment over the internet.

PHP

An embedded scripting language used to create dynamic web pages.

Post

A section of text and/or image input into a web page on a certain time/date, often used for news or blog pages.

PPC

(pay per click)- an Internet advertising model used to direct traffic to websites. The advertiser pays a set amount, but only when an advert is clicked. Sometimes a bidding system is used to define this amount.

Print ready

A file that has been created and exported to standard print specifications. Allowing any commercial printer to print the file with ease.

Q

R

RGB

The colour model used for screen, based on a three colour light model (red, green, and blue).

Robotos.txt

Text file stored with your website. The file directs search engine crawlers or web spiders and aids them as they index the site.

ROI

Return on investment – the amount of money gained or lost in a project, relative to the amount of money invested.

S

SEM

(search engine marketing) – includes anything from search engine optimization to paid listings and often covered by other search-engine related services, all with the eventual aim of increasing exposure and traffic to your Web site.

SEO

Search Engine Optimisation – a multifaceted process of improving a web site’s ranking within search engines.

Server

A computer, device or program that supplies data to other machines. Often used to hold website information and databases allowing web pages to be requested and then sent to a user’s browser.

Slider

An animated area of a website that rotates between several images, either automatically or on mouse /keyboard command.

Social network

Is a structure made up of individuals (or organizations), which are connected by one or more specific goal (friendship, beliefs, common interest, etc.) It commonly takes the form of a series of profiles and interaction between said profiles.

SSL

(Secure Socket Layer) – a protocol that is set up for transmitting private documents (often personal details) securely via the internet.

Stock photo

Photographs of common places, landmarks, nature, events or people that are bought and sold on a royalty-free basis and can be used and reused for commercial design purposes.

T

Tag

A term attached to a piece of information that helps describe it and aids in searching or browsing for it.

Tag cloud

A visual depiction of user-generated tags, (see above) or simply the word content of a site, typically used to describe the content of web sites

U

URL

The address of a web page on the web that represents the location of a resource on the Internet and how that resource should be accessed, often related to domain name.

V

Vector

A graphic element that is built using a mathematical relationship, thus meaning it can be enlarged from the size of a stamp to that of a billboard.

VPS

(Virtual private server) – a virtual machine that is used exclusively by an individual customer of the server company.

W

Web Ranking

Where a website appears within search engine listings eg, number one for the search “web design”.

Websafe (w3c)

An organisation created to ensure compatibility and agreement among industry members in the adoption of new web standard.

Widget

An application that can be added to a website, they’re often a small box that shows a news feed, event countdown, daily weather etc.

WYSIWYG

Short for what you see is what you get. A WYSIWYG application enables you to see exactly what will appear when the document is completed.

X

Y

Z