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Previously Dudley Mason, Shoephoric was born with the intention of bringing the traditional shoe retailer up to date. With a complete brand overhaul needed, the company wanted to logic Design to develop a brand that fitted with their objectives without alienating their already loyal customers.
After our initial logo concepts were presented, the company quickly chose something identifiable with both their old and new audience alike. Adding in a strong colour theme and a symbolic yet subtle icon, we eventually completed the rebrand with a full stationery pack as well as in store POS, brochures and informative leaflets.
In order to drive our business forward and modernise its image we found working with the dynamic team at Logic Design a real pleasure. Taking the time to understand our requirements, producing creative we were proud of and delivering impactful material to time all at a competitive rate is everything you can ask of a team. We will certainly be using Logic Design for further projects in the near future!
