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Ready to develop and expand their high end ranges, office furniture giants Silverline came to us with their a complete brochure overhaul in mind. After analysing the current range, we proposed that their brands should appear under one “umbrella” name (S:line) and that the brochure should portrays the benefits of the range from the furniture’s perspective in the most visually impressive manner.
Creating bold scenes throughout the range, we put Silverline’s products in extreme circumstances showing with the intention of showing how well it can cope with even the most difficult of tasks. The final version was a slick presentation of the ranges which would only help impresses the design based clientele of the products (Architects, Interior Designers etc).
We wanted a new approach for a brochure for our high end products targeted to Architects and Designers. The team at logic spent some time learning about our products, the marketplace and our competitors for initial research. Logic came up with some fantastic concepts which we used not only in the brochure, but for e-shots, flyers and an advertising campaign. Logic thought outside the box and inspired our team to do the same. The team were very helpful and friendly and a pleasure to work with.
