Paid social media: Targeting your audience

With the kind of superior website design we provide at Logic Design, it would be a pity if people didn’t come and visit your website. So in this final post of this series, we’ll discuss how paid advertising on social media can really explode that website traffic.

Just like last week, we’re looking at social media. Have you already got thousands of ‘likes’ on your Facebook page? 100k+ Twitter followers? Countless retweets for everything you post? Then you probably don’t need to read on. If you’re still working towards that goal, then step this way…

Facebook: paying to play

Nearly 700 million people use Facebook every day. That’s a lot of people, huh? It’s reasonable to assume some of those will be interested in your website. Now, Facebook is good at collecting personal data. Really good. They know a lot of things about their users, such as:

  • Location
  • Gender
  • Likes and interests
  • Relationship status
  • Workplace
  • Education

Which in Big Brotherly terms is concerning… but that’s a different subject. That information can help you target your adverts towards the right people. You want people in your town to know about the singles’ night at your cafe? You can target them right down to their location, relationship status and love of coffee.
Facebook’s simple-to-use interface allows you to easily draw up an advertising campaign that will target a set goal, such as attracting visitors to your website. You can set your budget before you go in, so you aren’t breaking the bank. With cost per click, you only pay when someone clicks on your advert, so you know your money is being spent effectively.

Twitter: Promoted tweets

With a similar audience size to Facebook, Twitter allows you to promote tweets, which means your tweet finds its way to the top of selected user’s news feeds. Twitter doesn’t have the targeting chops of Facebook, however. But you can target people by keyword, interest or location. And with a pay per click model, you still know your money is paying for actual visitors.

YouTube ads

You watch YouTube videos, right? So does everyone else. It’s become one of the biggest search engines on the web. You can get your banner ad on relevant videos, choosing categories that work well with your website. That way, you can turn video viewers into website visitors.


The final word

A strong organic presence on social media will bring some people to your website, and solid content and excellent website design will keep people coming back to find out more. But using paid social media can be an excellent next step towards getting a high volume of website traffic very quickly. Somewhere amongst those millions of social media users, there are people who are crying out for what you’re offering. Paid social media is the best way of finding them and letting them know what you do.

Are you after elegant website design that gets your website noticed? Get in touch on 01284 706842 or email hello@logicdesign.co.uk