Social media is everywhere you look nowadays, it has taken over the technological world – and the business world.
Some people are still sceptical about it though and companies still question the use of social media.
The Benefits of Social Media for Business
In short, yes. Here’s why:
Increase Brand Awareness
By creating your own social pages and approaching specific product, industry and customer-based pages, your brand visibility will significantly increase.
You will also become more accessible to your customers, being able to interact with them regularly and offer them a platform to share their compliments about your brand. The more people talking about you, the stronger your brand will grow because brands don’t exist online unless represented across social media.
One of the best marketing tools is social media so put your business out there and don’t get left behind!
Escalated Website Traffic
Although not every interaction will turn into a conversion, the number of opportunities that social media presents to your business is significant.
Social media posts with good quality content and links to your website generate more targeted traffic to your business. Passive re-marketing can also create additional connections; with friends of friends ‘liking’ and ‘sharing’ your posts, this can introduce new customers that may not necessarily be looking for your services.
Your brand is able to become more humanised through new channels and customers much prefer to deal with real human beings rather than a company.
More Loyal Customers
Social media means instant access to all customers, so you can build relationships with new, recent and old ones altogether.
By responding to problems instantly and receiving feedback from clients, you are able to grow your reputation and brand credibility. Customised ads and social listening are great ways to target new customers and retarget old ones. By monitoring the conversions based on these different promotions across various social channels, you can devise the perfect approach for you.