"Common UX Issues in Website Design"

The quality of your users’ experience (UX) on your website sets the tone for the rest of your interactions with them, so it’s important that you eliminate any issues to make a good impression and avoid losing out on business to your competitors.

The nature of our work means our team comes across UX issues every day; here’s a list of some of the most common ones we see and how they can be fixed.

Insufficient Colour Contrast in Website Text

Between 12%-20% of potential users or customers are excluded when you don’t provide enough contrast between background and foreground colours, more specifically text colours and the backgrounds behind them.

Having too low a contrast on crucial elements of the page like buttons and navigation can make content illegible and therefore unusable by people with colour blindness or visual impairments.

Luckily, issues such as these have simple fixes that significantly improve the accessibility of your website.

How to fix insufficient colour contrast issues

How to fix insufficient colour contrast issues

With online tools like WAVE and Chrome Dev Tools, we can quickly identify and address problem areas that don’t follow Web Content Accessibility Guidelines (WCAG) for colour contrast.

Your web designer should be mindful of this during the design stages, and test colours for any low contrast errors – designs are much easier and cheaper to fix than the website code.

Confusing or Fragmented Navigation

Navigation issues can be disastrous for your website’s overall usability. In general, issues surrounding the navigation occur relatively early in the web design process because of insufficient planning, and they can quickly snowball as a website begins to scale.

Important pages become buried within the navigation, losing context due to a confusing structure or becoming fragmented and lost entirely from the navigation. This all amounts to users being unable to easily find what they’re looking for and complete goals.

How to improve your website navigation

How to improve your website navigation

Extensive planning of the website navigation and sitemap should be undertaken in the early design stages so that any potential usability or scalability issues can be addressed from the outset. Whilst these issues can be resolved retrospectively, changing the structure of an existing website can present further challenges – not just from a design perspective, but from an SEO perspective too.

Instead, follow these three tips:

  • Ensure that your navigation is clear and straightforward
  • Step into your users’ shoes to identify their pain points
  • Consider the three-click rule, which states that a user should never be more than three clicks away from any crucial pages (this isn’t a hard and fast rule, some exceptions can be made but it’s a good rule of thumb

Not Following Design Conventions

Creativity is crucial in website design so it’s good to think outside of the box, however it’s rarely worth reinventing the wheel.

Consistency is one of the most powerful usability principles, as suggested by Jakob’s Law which states that your users or customers spend most of their time using other websites so their expectations for your website will be based on what’s commonly done on most other websites.

Choosing to deviate from the norm and opting for an unfamiliar design pattern will ultimately result in a website that’s harder to use.

Understanding design conventions

Understanding design conventions

Standard design patterns are tried and tested, there’s a reason why most websites use them. They’re ingrained in the majority of users’ minds as ‘how it should work’ and their expectations and experience dictate whether a website is usable or not. Consider the learning curve a user may need to undertake to use your website – Is it worth diverging from design convention for?

A common expression in website design is, ‘User interface (UI) is like a joke. If you need to explain it, it’s not that good’. Awebsite that requires explanation to use its basic functionality probably isn’t following design conventions and needs to be simplified.

Cognitive Overload

Human brains have limited processing power. When the amount of information and choices we are presented with exceeds our ability to process it efficiently, content becomes more difficult for us to understand. It takes longer for us to consume, we could miss important details and we’re ultimately likely to become overwhelmed and abandon the task altogether to go elsewhere.

Websites that present an excess of information, unnecessary details and too many calls to action in a single view are overloading the user’s cognition and risk easy abandonment.

Reducing cognitive overload in your website design

Reducing cognitive overload in your website design

Websites should always accommodate users’ limited processing power by streamlining content delivery, minimising visual clutter and decision making, following design conventions, and offloading any tasks that can make content understanding and decision making easier.

Improving these aspects will free up mental resources, giving the user the opportunity to concentrate on the essential decisions without becoming overwhelmed.

Ignoring Responsive Design

Responsive, mobile friendly websites are no longer a luxury, but a necessity. With the majority of users primarily accessing website from mobile devices, failing to optimise your mobile experience could mean you’re losing an enormous number of customers and sales.

How to make your website mobile friendly

How to make your website mobile friendly

Invest in your mobile experience. – A website that looks great and functions perfectly across all devices ensures that you’re offering the best experience to all of your users. As a result, people are more likely to enquire with, purchase from, and recommend companies with an excellent website experience, so it’s something you can’t afford to ignore.

Intuitive, Responsive Website Design from Logic Design & Consultancy Ltd

At Logic we’ve been designing websites for the best part of two decades, so it’s safe to say we know our stuff and what UX issues to avoid. We’re experts at creating visually stunning sites with advanced functionality that surpass our clients’ expectations.

If you’d like to learn more about our services, request a quote or further information on pricing, or arrange a meeting with one of our consultants, get in touch with us today.

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