As promised last week, we’re back with more advice on increasing your website traffic. This time we’re going to talk about how integrating a blog into your website design can be a shrewd way of increasing those page hits.
I’ll start with an example: Someone just Googled ‘eyewear for dogs.’ They clicked on ‘5 Reasons Your Dog Needs Eyewear in 2015.’ They laughed. They cried. And they saw a cute video of a pug dressed like Michael Caine. Afterwards, convinced, they clicked the sales link at the bottom of the article. They’re now buying three pairs of sunglasses, one pair each for Butler, Bella and Fletch. Not only that, but they just clicked the ‘share’ button and posted a link on their Facebook and Twitter feeds.
Let’s dissect how that blog post helped boost their website traffic.
The Search Engine Optimisation (SEO) game
One of the ways search engines, such as Google, rank webpages is by using relevant keywords. Good SEO means knowing what keywords your website needs to attract the right visitors. And the variations of those words. Sunglasses. Specs. Shades. You get the idea.
Pepper keywords around your website. Tossing a few (maybe one per hundred words) into your blog posts. A tool like Google Adwords Keyword Planner can help you figure out which ones are best for you.
Don’t discount the long tail (not the wagging kind), either – essentially a longer Google search. So if somebody Googles ‘can ‘St. Bernards wear cataract glasses?’ specialist products will rank higher. But you need to know what your long tail keywords are.
Website design that cultivates content ranks higher.
Keywords are great, but you need a pleasing word stew to mix them into. So give people interesting content, week after week, so they know to come back regularly. Blogs can be informal, so rub some of that starch out of your collar and let your personality show. Do a list. The internet loves lists. Talk about or show your latest work. You’re probably an expert in your field, so give them a how-to or buyer’s guide. And consider videos and infographics – stats show videos can double dwell time.
Carry on the conversation
Open up the comments section, ask people questions. Then reply when they comment, even if they’re rude. And make it easy for them to share the conversation. Add links to social media so they can share the blog post and do your marketing for you. Oh, and don’t forget to add a little plug in at the end.
Next week, we’ll show you how to make social media boost your website traffic. Until then, here’s an example of that little plug we mentioned. Besides fantastic website design, we also deal in great website design and content creation, so get in touch on 01284 706842 or email firstname.lastname@example.org