The evolution of digital marketing trends continues every year, so it is important to be aware of the leading strategies in order to stay ahead in the market.
What worked last year may not be as effective this year, so if you want to develop new ways to gain a competitive edge, keep up to date with digital marketing trends.
Chatbots and Social Media Messaging
With lifestyles becoming busier over the years, people have less time to talk to customer service assistants over the phone if they have an issue. Customer service should never be compromised for any business, so it is important to have other outlets for your customers to utilise if there are any issues that need resolving.
This is where chatbots come in handy, as they act as a virtual advisor, interacting with users through text chat windows. Responses are quick and efficient, with the ability to recall purchase history and basic information regarding queries. They are extremely reliable as they will stay online until the issue is fixed and, by meeting customer expectations with outstanding customer service, your business’ reputation will be superior.
Social media messaging applications can also be very useful in this respect, providing an instant form of contact for the customer in the same way. Also, by offering the ability to message directly, you are able to humanise your business and respond to customer queries promptly. Starting to grow in 2018, this digital marketing technique will continue to increase in usage throughout 2019 too.
The Rise of Voice Search
Verbal interaction has quickly become a necessity in our daily lives through smart devices and artificial intelligence. Siri, Alexa and Google have given us the ability to find information, shop online and discover new things all through the power of speech. It is a convenience and a preferred way of interacting, whilst significantly reducing screen time. By ensuring that you are optimised for voice searches this year, it will play an important role in your digital marketing strategy.
Specific Content Marketing
Defining your content marketing strategy has proven to be integral to overall digital marketing techniques for years now, and it doesn’t stop in 2019. Every type of business can utilise content to their advantage and encourage and engage customers. The focus moving forward this year is to make sure your content is reaching the required market and creating content that is specialised for specific audiences. Implementing this strategy will achieve more effective marketing and yield impressive results.
Personalised Email Marketing
Email marketing is still proving to be an extremely successful marketing technique, but it is evolving. Personalisation is the trend for 2019, combined with automation, in order to provide complete engagement with the consumer. Personalised content and products can trigger a conversion more effectively than general marketing emails, and the timing can prove to be important regarding open and click-through rates. Grab your customers’ attention and increase your conversion rate with a personalised service.
Always keep an eye out for emerging and evolving trends among digital marketing to make sure you can get the most out of your strategies. Don’t get left behind, increase conversions with your target audience and thrive with effective marketing methods.