The future of voice technology is an exciting development in modern technology that will undoubtably have far reaching impacts for a variety of different industries. One area we predict will be significantly affected by advancements in voice technology is website design and development.
With Google’s voice search statistics, released in 2016, stating that 20% of searches in the Google App were done by voice, it’s clear that the technology is becoming a very popular feature amongst consumers. This blog explores our expectations for how voice technology might become more integrated in websites and the impact this will have on other areas such as web accessibility, SEO and content marketing.
On-Site Voice Integrations
With users now able to search the web using their voices, the next natural progression in this area is the functionality to allow people to navigate individual websites, search for on-site content, fill in forms and complete a variety of other actions with their voices.
Although this functionality can be found on some larger websites thanks to complex machine learning algorithms, we expect to see this become much more common on smaller websites than it is today.
This will have clear implications for web accessibility, making it much easier for people with disabilities to find on-site content and engage with digital environments that were previously inaccessible to them.
As a result of these changing search behaviours, we can expect websites to tailor their content towards more conversational search terms like questions and to include long-tail keywords. Q&A based natural language content will become more common in headlines, meta data and all other types of website copy.
Content writers will need to consider optimising their content for voice search targeting long tail keywords and building content around questions and answers for conversational user intent.
It’s likely that brands will also focus more on expanding brands’ FAQ sections to answer as many common questions about their industry, product or service as possible to ensure that voice search users are able to find quick answers to any questions they might have.
The typical FAQ format of a conversational question paired with a clear, concise answer is also perfectly suited to voice search in general via virtual assistants like Amazon’s Alexa or Apple’s Siri.
Is Voice Technology Good or Bad for Websites?
In summary, on-site voice integration provides brands with another way to more easily satisfy users’ requests, increase visibility and generally improve the user experience for a wider range of audiences, including disabled people.
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