Single page websites, also known as a one page websites or pageless designs, are where all of the content is on one page. To view more content, all you have to do is scroll or click on the navigation links to jump to the relevant section.
Proven to be a popular choice of website design recently, we wanted to explore this trend. Let’s take a look at what the pros and cons are of single page websites.
Single Page Website Analysis
The Benefits of Single Page Websites
Improve User Engagement
As our attention spans shorten, websites only have a maximum of 15 seconds to make an impression on a visitor. With single page websites, you have the ability to condense all your information down to one page and remove the clutter. This makes it quicker, easier and simpler for visitors to find what they’re looking for. Capture your audience’s attention with a great design and drive their focus to the most relevant content and key messages.
Better User Journey
Instead of jumping from one page to the other, a single page website means you get to dictate your user’s journey. Choose what their first impression will be, think about how you want them to feel, and guide them through your website to get the results you want. You are able to create a path for them using crucial pieces of content that will eventually lead to conversion.
Responsive Across Devices
Although websites are currently designed with all devices in mind, single page websites are easier to optimise for mobiles. Similar to popular social media apps, like Twitter and Instagram, one page websites offer a pleasant user experience on smartphones. The fact that all you have to do is scroll in order to reach important content means it is easy and enjoyable.
Easier to Build & Maintain
Whilst there is a lot of thought that goes into planning a single page website, the actual design and build is less time consuming. Not only this, but it is more affordable, especially with the ability to expand later down the line if necessary. Furthermore, maintenance is also easier with single page websites because if something needs altering or fixing, it’s all on one page.
The Negatives of Single Page Websites
It is difficult to optimise your single page website for the keywords you wish to rank for without it appearing saturated and spammy. There will also be no room for a blog section which is one of the best ways to keep your content regularly updated and drive traffic to your site. Plus, there is only a single title tag, meta description and URL to make use of.
Slow Page Loading Time
Page speed is a crucial factor for SEO too, as well as user engagement. If you are including all of the information you need onto a single page website, plus any images, videos and graphics, it will result in a large, heavy site. This then leads to a longer load time which consequently encourages users to leave due to their short attention spans.
Difficult Performance Analysis
Google Analytics is renowned for helping websites be the best they can be by analysing site performance. In particular, assessing how visitors navigate your website, bounce rates, session duration, etc. Whilst this all sounds useful, this data is difficult to determine for single page websites because everything is on one page. How can you identify which section or what element of your site is causing problems? You can’t.
If your business begins to expand or you want to add more information to your single page website, there aren’t many options available. Adding more content runs the risk of the page being too long, replacing content means sacrificing important information, and expanding to a multi-page site contradicts the single page website design and function.
Single Page Websites Vs. Multi-Page Websites
All in all, the argument for single page websites is well balanced and the decision depends on your business. How many services do you offer? How much information do you need to include? What industry are you in? Do your competitors have single page websites?
Whether you are looking for unique single page web design for your business or considering a revamp to extend your current one page site to a multi-page one, Logic Design are here to help. Get in touch with us today on our contact page, call us on 01473 934050 or email us at firstname.lastname@example.org. Interested to find out more about us? Visit our homepage or see our services.