Your businesses online presence is no longer just an important aspect to your company; it is an essential and invaluable investment. This may be the one and only chance to make a good first impression with your potential customers or clients, so make it count!
Whatever size your business is, your website design needs to exude professionalism and provide the perfect user experience and visual appeal to turn visitors into customers. The more accessible your company is and the more professional your image, the more credible you will appear to your potential customers.
When considering the your new website design there are generally two options to choose from – purchase a pre-built and pre-designed template or purchase a fully tailor-made bespoke website design, built entirely around your businesses needs and brand image.
So which option is right for you?
Templates seem to be the first consideration of many businesses due to their cheap prices and quick launch times. However the disadvantages of using a website template and the effects it may have on your businesses image must be carefully taken into consideration. These disadvantages by far out-weigh the very little advantages templates have over a bespoke website design.
Here at Logic Design, your Suffolk Website Design and Marketing Agency, we firmly believe that bespoke website design is the best and only option when representing your business online. Our design team will create your website’s design and functionality from scratch, allowing your input and feedback every step of the way to ensure that your website represents you and your business to a tee. The design will be linked into and will lean heavily on the company branding ensuring that all collateral ties in across the brand. We pride ourselves on taking the time to learn your company’s aims, ambitions and values allowing us to provide a website design that will represent your brand’s message and appeal to your target audience consistently throughout. With our high quality website design services you have access to a whole wealth of experience, advice and information to help ensure that your online presence does exactly what you need it to.
You may be tempted to go for the cheaper and faster option of templates, however you will be greatly compromising on the quality, usability, and professional image that only bespoke website design can provide. The major issue with a template website is that you will not be the only company to use that particular template. This means that not only will there be multiple websites out there that are almost identical in design to yours, but that the code and key words/phrases will be duplicated across these websites, having a detrimental affect on your SEO and search ranking.
Your online presence and representation of your company should be an invaluable investment for the future of your business that should not be taken lightly; it is an essential way of differentiating yourself from your competitors. This investment should not be wasted on a cheap website template purely for convenience. With website design, as with everything in life, you really do get what you pay for.
Are you interested in a new website design? Unsure whether a bespoke website design is right for you? Why not get in touch with our team on 01284 706842 to discuss your project requirements and to see how we can help.