Some may believe that Search Engine Optimisation (SEO) is only essential for larger-sized companies, but it is just as crucial for small businesses.
You should never overlook your SEO campaign as it can produce long-lasting benefits.
Here are some of the reasons why SEO is necessary for small businesses:
SEO Takes You to the Top
If you spend time on a well-managed SEO campaign, organic traffic will be driven to your website. Having a well-optimised website is one of the best marketing strategies you can use as it will bring your business more customers.
If your search engine ranking is higher, there is a better chance of customers finding your business.
Build Brand Awareness & Recognition
With more potential customers finding your business, you will build brand awareness which is ideal for small businesses. Potential customers are more likely to trust your brand if you appear on the first page of Google.
Gaining visibility is a great way to get your brand found for your specific products and services.
SEO Encourages Customers to Convert
Not only will you drive more visitors to your website, but they will be specifically looking for your services. This means that there is more chance of increasing your conversion rates.
Optimising your website for keywords that focus on your products will attract targeted traffic. Once a user has clicked, all you need is a user experience-driven website to encourage them to convert. Generally, templated website builders aren’t the best at this so we’d always recommend a bespoke website design.
Help Create a User-Friendly Website
SEO and user experience go somewhat hand-in-hand.
Search engines are looking for fast, well-structured websites with high quality, relevant content. Structure covers both content and the actual code of a website though.
Firstly, make sure to always consider your heading structure, which should appear in folder-like form (see image below.) This allows search engines like Google to understand the relevancy of each section of content. Poorly structured content will create lots of sub-paragraphs that may not appear linked to bots.
Secondly, when optimising your website, ensure its functionality across all devices to provide customers with the best possible experience.
Essentially, if your visitors are happy, so will the search engines. Speak to any SEO and their first piece of advice will be; “try to create content for humans, readable by Google.”
SEO Gives You Optimal Insight into Your Customers
With SEO increasing targeted traffic to your website, you should use this to your advantage in more ways than one.
By setting up Google Analytics, you will be able track useful information and spot trends from within your customer base. Use Google Analytics to adjust your SEO strategy and marketing techniques for optimal online performance.
Understanding your customers and their habits better will increase small businesses ROI significantly.
Overtake Your Competition
Being a small business, it is likely that you will have some big brands to compete with.
If they are optimising their websites and utilising an SEO strategy, then there is no question whether you should be too. Use search engine optimisation to level the playing field and make your business visible among the competition!
By using SEO in conjunction with other marketing tools, you should see your small business soar. If you have any questions or would like some guidance for your business, we offer bespoke SEO packages and website designs suited to you.