What We Did

  • Updated their brand to modernise their overall style and how they present themselves to new customers.
  • A website redesign using our Logic Prefab service to incorporate this new branding and styling elements and to provide a clean, professional and intuitive basepoint for their digital marketing.
  • Launched an SEO strategy to increase rankings for relevant keywords and phrases, as well as enquiries via the website contact form.
  • Implemented a Google Ads and Meta ads strategy to raise brand awareness of Baggex and increase lead generation.

Results

Baggex saw impressive results across both paid and organic channels following the work we delivered for them. Within the first month of launching Google Ads, the campaign delivered a strong 11.2% conversion rate, contributing to early lead generation success.

On the organic side, clicks increased by 122.7%, 883 key events were generated, impressions rose by 163.8% over six months, all driven by a focused SEO strategy and a newly optimised site. Non-branded traffic grew by over 211%, indicating improved visibility beyond existing brand recognition. In total, 1,670 key events were generated within the first year, with more than half occurring in the initial six months alone.

New Branding & Website Redesign to Match

To support their growth and appeal to a broader audience, we provided a comprehensive visual refresh that elevated their identity. The rebrand introduced a more refined, modern aesthetic, shaping how they communicate their unique value to prospective customers.

Their updated brand was brought to life through a sleek, user-focused Logic Prefab website designed to reflect professionalism and their USPs. With intuitive navigation and a polished finish, the site now acts as a powerful platform for marketing activity, giving Baggex a renewed presence that feels both relevant and competitive in their space. Built using WordPress CMS, the site is scalable to grow alongside the business.

Organic SEO Campaign

To strengthen Baggex’s online presence and gain more qualified enquiries, we developed and implemented a focused SEO strategy tailored to their core service offerings. This involved targeting relevant search terms to capture users actively seeking their services.

In addition, we developed dedicated landing pages for major UK port locations, enhancing local relevance and improving visibility within these areas. This approach not only reinforced their reputation as a trusted provider across the UK but also helped guide users more efficiently towards enquiry and conversion points throughout the site.

Paid Ad Strategy

To support Baggex’s growth goals, we launched a targeted paid media campaign across Google and Facebook designed to build brand recognition and capture quality leads. Our approach included end-to-end setup, from crafting ad and landing page copy to refining ad design for maximum impact.

In the first month alone, the campaign achieved an impressive 11.2% conversion rate. Ongoing optimisation focused on improving quality scores, refining keyword targeting, adjusting bids and schedules, and tailoring ads to perform effectively across different devices and locations ensuring the best possible return on investment from every ad placement.

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