The UI redesign, based on the rebrand, created the new site from the ground up, improving the brand representation and making the design more visually appealing. With more image-led content, the user is more engaged throughout and they saw a 577% increase in traffic.
Meticulous sitemap and user experience planning resulted in a completely restructured sitemap to offer more information about the company, brand and services. Plus, the new case studies area reinforced credibility too and they saw a 226% increase in ranked keywords post-launch.
To mark their centenary, we led a full rebrand that honoured the client’s legacy while aligning with their future ambitions. A cleaner Sans Serif typeface was implemented to modernise the brand and the brandmark of the logo created a strong tie to the construction industry. We captured their evolution as a forward-thinking organisation, without losing sight of the trust and heritage they’ve built over the past 100 years.
Alongside the visual update, we delivered clear, engaging content that reflected what Chas Berger can do for clients, giving visitors confidence to use them and justify the company’s success Their renewed messaging ensured consistency across the site and setting the tone for the next century.
We delivered a bespoke website redesign that brought the client’s refreshed branding to life while making their service offering more engaging. The new design was built with versatility in mind, supporting multiple user journeys, from potential clients exploring services to candidates browsing career opportunities.
A restructured sitemap and simplified navigation made it easy for users to find relevant information quickly. To further enhance the experience, we introduced a custom project gallery system that visually showcased recent work, demonstrating the client’s expertise and elevating their credibility. The result: a modern, user-first website that reinforces both brand awareness and credibility to secure the work they were aiming for.
As always, we built a high-performance website with SEO at its core, ensuring it was primed for visibility from day one. From keyword-focused content structuring to industry best practices, every element was designed to support search engine performance.
Beyond optimisation, we integrated a user-friendly CMS tailored to the client’s needs, enabling their internal team to update and manage content independently. We also provided hands-on training to ensure full confidence in using the platform, giving them the tools to stay agile, up to date, and in control of their website.
