What We Did

  • Achieved 3 x CSS Awards for Innovation, User Experience (UX) and User Interface (UI) in addition to Honors recognition from awwwards.
  • Modern design utilising high quality imagery to represent the high quality of their work and processes, as well as engage users when visiting the site.
  • Restructured the sitemap to simplify and enhance the user journey as well as offer scalability for future growth.
  • Added social proof elements, such as testimonials and quotes, to provide the user with true-to-life accounts of their services and gather further inspiration, keeping the within the conversion funnel.
  • Introduced a “Portfolio” area to showcase projects Clifton Interiors have worked on with supporting stats, locations and gallery of images to showcase their expertise and also act as trust building elements. Added filters enable the user to narrow down what they are looking for.

Results

The new website for Clifton Interiors was crafted to reflect the exceptional standard of their work, using visually-rich design and engaging content to captivate visitors. We reimagined the site structure to guide users intuitively while allowing room for future expansion.

A dedicated portfolio area now highlights their expertise through detailed projects, supported by impactful imagery, key facts, and location-based filters. To reinforce credibility and encourage users to convert, we embedded client testimonials throughout the site, helping prospective clients feel confident in the brand and encouraging them to explore further.

Improving the User Journey

To deliver a smoother and easy-to-use browsing experience, we redesigned the site’s navigation with a clearer layout that supports both current needs and future expansion. The updated structure allows users to effortlessly explore key services and content, creating a more focused and purposeful journey.

We also wove in trust-building content, such as real client stories and quotes, to reassure visitors and provide genuine insights into the Clifton’s capabilities. These refinements not only improve user engagement but also help guide potential customers toward meaningful actions.

Strong Visuals to Reflect Quality of Work

The new website design for Clifton Interiors brings their work to life through a clean, contemporary aesthetic and carefully curated visuals that mirror the quality and precision of their services.

A dedicated project portfolio area was introduced to highlight their range of work, complete with location details, property and project type, and striking image galleries. To enhance usability, filters allow visitors to browse by interest, making it easier to find relevant work. This reinforces the company’s authority and experience, creating a stronger connection with prospective clients.

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