Case study_
Deliverables
Industry
Retail
New Ecommerce Website for Established Furniture Retailer
Direct Furniture is an independent furniture shop based in Bury St. Edmunds that specialise in unique home décor.
Building a trusted reputation over more than 25 years, the business was looking to establish its online presence and introduce the brand to a wider audience. We worked with Direct Furniture to create a modern ecommerce website that reflects the company’s heritage while delivering an intuitive online shopping experience.
The new ecommerce website has given Direct Furniture a professional online presence that reflects the quality and reputation the business has built over more than 25 years. By combining a clean, product-led design with intuitive navigation and integrated customer reviews, the website creates a straightforward shopping experience that helps customers browse and purchase with confidence.
Beyond supporting online sales, the website provides a platform for future growth, allowing Direct Furniture to reach new customers while strengthening its brand beyond its physical showroom. With an ecommerce experience designed around usability, the business is well positioned to continue expanding its online presence as it grows.
As Direct Furniture’s first ecommerce website, the project focused on creating a digital experience that reflected the quality and service customers had come to expect in store.
The website was designed with a clean, contemporary aesthetic that allows products to take centre stage, using high quality imagery and carefully considered layouts to create an engaging shopping experience. Every design decision was made to support usability, ensuring customers can browse collections and complete purchases with ease.
A seamless user experience was central to the project. The website structure and navigation were carefully planned to help customers move effortlessly between categories, products and key information. By simplifying the purchasing journey and reducing unnecessary friction, the new website makes it easier for customers to discover products, compare options and complete their purchase with confidence.
With more than 25 years of trading, Direct Furniture’s reputation is one of its strongest assets.
We incorporated the company’s heritage throughout the website, reinforcing its long standing commitment to quality and customer service. Positive customer reviews were also integrated across key pages, providing valuable social proof and helping new visitors feel confident when making a purchase.
