What We Did

  • Simplified site navigation to help users quickly find the most valuable content, and restructured content hierarchy to clearly communicate the value proposition.
  • Refined content to highlight outcomes and address user pain points, making it more relevant, skimmable, and aligned with user intent.
  • Added trust signals like accreditations, testimonials, and case studies to build credibility and demonstrate proven success.
  • Placed strategic call-to-actions and ensuring contact details are always visible for easy engagement.
  • Optimised existing landing pages from an SEO and CRO perspective as well as created regular blog articles following E-E-A-T best practices to boost authority and relevance of the site.
  • Designed and utilised brand new social media graphics and posted regularly to enhance brand recognition and consistency.

Results

Our work has delivered impressive results across key performance areas – and there’s more to come as we continue to help market EcoCooling. Within a three month period year-on-year, UK-based website traffic rose by 15%, driven by a more focused content strategy and improved user experience.

Visibility for non-branded search queries soared by 124%, highlighting the effectiveness of our SEO enhancements in expanding organic reach beyond existing brand awareness. Most notably, blog visibility increased by a staggering 905%, showcasing the impact of targeted content creation aligned with user intent and EEAT best practices.

Authority Building & Conversion-Focused Design

The new website was designed to reposition the client as a trusted leader in the industrial and warehouse space, while still appealing to their broader audience. We focused on creating a clear, action-driven layout that prioritises user needs and highlights the client’s strengths.

 Key information is now easy to navigate and digest, with refined messaging that speaks directly to industry pain points and desired outcomes. To build trust, we embedded credibility markers such as certifications, client feedback, and project success stories, while persistent contact prompts ensure users can get in touch with EcoCooling at any point in their journey.

Increasing Visibility for Relevant Keywords

Streamlining the sitemap helped drive our keyword research to find relevant phrases to optimise landing pages with. During this phase, we recognised that the blog area could be a potential opportunity to capture visitors and turn them into conversions.

Leaning away from dated topics and towards evergreen articles, we could take advantage of “investigative” phrases and boost relevance of the website. To boost authority even further, we implemented E-E-A-T best practices in the blog area, using author bios to showcase their strong brand position and reputation.

Boosting Brand Awareness

After conducting market research, we identified that Twitter and LinkedIn were the best platforms to reach EcoCooling’s target audience. Our content team created a schedule to ensure a variety of topics were covered to keep followers engaged.

From reactive posts and industry news to sharing authoritative content, posting relatable and real-life updates to shouting about mentions in the press, every post was strategic and got EcoCooling’s name in people’s news feeds. Monthly schedules also ensure brand consistency and, therefore, loyalty.

“It’s been great to work with Logic Design on our website and SEO, they have a great team and are always actively looking for ways to improve our site. They are very flexible around our constantly changing requirements as a growing business and always happy to help.“

Director, EcoCooling
01473 934 050