What We Did

  • Emphasised their new branding with modern and innovative design and consistent styling elements across the site.
  • Incorporated trust building elements within the design, such as detailed case studies and company logos they’ve previously worked with.
  • Streamlined sitemap and content architecture to improve the user journey and highlight their market leading services.
  • Provided guidance and a clear conversion path for customers with CTA and contact planning.

Results

The redesigned Glowcroft website has successfully elevated their digital presence, aligning closely with their rebrand and market-leading position. The modern design, supported by consistent styling, ensures brand recognition and authoritativeness in the industry.

By streamlining the sitemap and refining content structure, users can now navigate the site more easily and be guided by their expertise. Trust-building elements reinforce credibility and clear pathways guide them towards enquiries and conversions. Together, these changes provide Glowcroft with a platform that both engages visitors and inspires confidence.

Elevating Their New Rebrand

Glowcroft’s website redesign enhances their personality by incorporating bolder, stronger and visually striking brand styling elements and animation. Not only does this create a more positive and engaging user experience, but it also helps them become a more recognised and authoritative company within the industry.

Contextual placements of trust building elements, such as logos of brands they’ve worked with and case studies of previous projects, add value to their website by showcasing the exceptional work they do and their extensive industry knowledge. This social proof resonates with potential customers and helps alleviate any concerns they may have.

Streamlined Sitemap & Content Architecture

To make the large number of pages less overwhelming for the end user, we restructured the sitemap. We reduced the amount of pages whilst retaining the essential information customers require to make informed decisions. This improves the user journey by aligning with their customers’ intent.

As well as this, we reworked the homepage content to deliver this in a concise and easier to digest layout. Still utilising the content available, the information architecture is clear in the way it shows tangible outcomes, addresses customer challenges and tackles different pain points. This way, the solutions Glowcroft provide are more accessible to their customers.

Driving Engagement & Conversions

In order to reflect Glowcroft’s personal, consultative approach in their online presence, the conversion path of getting in touch with the team needed to be strong and clear. By implementing contact information in global spaces, their phone number, email address and contact form is readily available for ‘one-click’ contact by potential customers.

We also provided more guidance to the user throughout the site to ensure they take the next best action once they’re ready. Strategically placing call-to-actions on every page means they always have something engaging to drive them forward and get in touch with Glowcroft.

“We decided to team up with Logic for our website redesign for a fresh perspective and up-to-the-minute technical expertise. From the off they listened intently to our ideas and took the time to carefully understand our story and what we offer (a lot to take in!) The outcome is not only a website that we are truly proud of but a great collaborative relationship that we would warmly recommend. They are a pleasure to work with, real experts in their field and a great supporting team.“

Glowcroft
01473 934 050