What We Did

  • Designed a highly engaging website that represented their brand refresh and resonated with Milton’s audience including parents, midwives, and brand ambassadors. 
  • Created a migration plan to launch the site on regional Top Level Domains (TLD) taking into account factors such as SEO, usability, and ongoing management. 
  • Developed a bespoke theme and content blocks for WordPress CMS, renowned for its usability and flexibility. 
  • Supported Milton’s growth post-launch with ongoing marketing including using a Hub and Spoke approach, regularly creating informational content to target non-branded keywords. 

Results

Our results speak for themselves. Following the successful migration of 4 regional domains, the client saw a 51% year-on-year increase in clicks within the first six months. A strong indicator of improved visibility and user engagement.

More significantly, non-branded organic traffic grew by 228% year-on-year, highlighting the effectiveness of the content strategy in reaching new audiences beyond brand-aware users. These outcomes reflect not only a seamless technical migration but also a data-driven marketing approach that delivered measurable growth and long-term value.

Creating A Smoother User Journey

To create a smoother, more engaging user journey, we designed a modern website that brought Milton’s refreshed brand to life. The new design not only captured the trust and care associated with their products but also resonated with key audiences.

We developed a bespoke WordPress theme with reusable content blocks, giving the team full flexibility to manage content with ease. The result is a seamless, user-friendly experience that supports Milton’s growth, strengthens brand perception, and makes it easy for users to find the information that matters to them.

Comprehensive Domain Migration Plan

As part of a broader international growth strategy, we developed a detailed domain migration plan to launch the client’s website across multiple regional Top Level Domains (TLDs). The plan was designed to maintain SEO, enhance user experience, and streamline long-term site management.

We carefully mapped redirects, implemented hreflang tags, and ensured consistent branding across all domains. By addressing technical SEO considerations and regional usability from the outset, we helped the client transition smoothly to a multi-domain setup without compromising search visibility or site performance.

Hub & Spoke Content Management

To support Milton’s growth beyond the website launch, we implemented an ongoing content strategy using a Hub and Spoke model. This approach centred around core topics relevant to Milton’s audience, supported by a series of targeted, informational articles.

By consistently creating high-quality content focused on non-branded keywords, we helped expand Milton’s organic search visibility, attract new users, and position the brand as a trusted authority in the parenting space.

“Working with Logic Design team has been a game changer for Milton’s digital presence. Our website has been expertly redesigned to reflect a more modern image. We enjoyed working collaboratively with the team through the whole project. Thanks to their strategic approach with SEO, we’ve seen better traffic and performance since we launched the website. We’re happy to work with Logic Design and look forward to future development projects to keep strengthening our brand.“

Charlotte Cailleaud – Milton Product Manager
01473 934 050