What We Did

  • Remapped the user journey to suit different entry points and levels of urgency.
  • Created a clear content structure, supported by bespoke graphics to reinforce key messaging.
  • Designed a fresh visual identity to position Mo as the leading recognition platform.
  • Promoted “Book a Demo” as the primary call-to-action to remove barriers and encourage engagement.
  • Built a flexible WordPress CMS giving full content control to the Mo team.
  • Continued digital marketing support to expand reach and grow visibility across key channels.

Results

Our combined efforts across design, SEO, and social media delivered standout results. From an organic search perspective, the client saw a 37% increase in keywords ranking in positions 1–3 on Google, significantly boosting their visibility for quality enquiries.

Meanwhile, social media saw significant growth, with impressions soaring by 2,368%. These outcomes reflect a holistic digital strategy, one that elevated brand perception, increased discoverability, and drove meaningful engagement across multiple channels.

A Website That Works for Every User

Mo required a digital presence that matched its position as a market leader while resonating with a wide range of users. We designed a modern, conversion-focused site that clearly communicated the company’s value and accommodated different visitors.

The new structure prioritised clarity, with purposeful content pathways and visual storytelling that brought the proposition to life. A strong visual identity helped establish Mo’s credibility, while a streamlined user journey and prominent “Book a Demo” CTAs made it easy for users to take action.

Flexible Content Management System

To support long-term scalability and efficiency, we developed the new website on a flexible WordPress CMS tailored to Mo’s needs. The build gave their internal team full control over content, from updating copy and imagery to launching new pages with ease.

With a suite of customisable content blocks, brand consistency can be maintained while staying agile with marketing campaigns and updates. This user-friendly backend ensures content management is faster, smoother, and more aligned with internal workflows.

Ongoing Digital Marketing Support

Following the website launch, we have provided ongoing digital marketing support to help Mo strengthen its online presence and drive sustained growth. Our strategy combined SEO and social media to maximise visibility across key channels and attract the right audiences.

On the SEO front, we focused on optimising for relevant keywords, improving technical performance, and building authority. Meanwhile, our social media efforts extended brand reach, engaged existing followers, and created opportunities to connect with new ones.

“Working with Logic is a great fit for our team. Their versatility means that we can lean on them for everything from SEO and web development to social media and graphic design, using our hours however makes the most sense that month.“

Harriet – Head of Growth Marketing
01473 934 050