What We Did

  • Designed and developed a new website using our prefab website framework
  • Structured the website around priority employment law services
  • Planned and launched targeted Google Ads campaigns
  • Implemented conversion tracking and performance reporting
  • Created a scalable digital marketing strategy to support future growth

Results

From initial brief to launch, Morris Liberti’s new website was delivered in just five weeks, providing the firm with a professional digital presence from which to build its new brand. Early marketing performance has been equally encouraging, with a 154% increase in organic clicks between Q1 and Q2, a 48% impression share across Google Ads campaigns and a 52% reduction in cost per conversion after three months.

These results have helped Morris Liberti establish visibility in a competitive legal market while generating high-quality enquiries more efficiently. Together, the website and digital marketing strategy provide a strong platform for continued growth, supporting the firm’s ambition to expand its client base and strengthen its reputation across the East of England.

Building a Website Around Specialist Services

As a newly established employment law firm, Morris Liberti needed a website that clearly communicated its expertise while supporting its long-term business objectives.

The website was structured to prioritise the firm’s core B2B employment law services, helping employers quickly understand the support available throughout the employment lifecycle, from contracts and policies through to disputes and tribunal representation. While business clients remain the primary focus, the website also provides flexibility to expand consumer-facing services as the firm continues to grow.

Generating High-Quality Enquiries Through Google Ads

Alongside the website launch, we developed a targeted Google Ads strategy focused on attracting high-intent employment law enquiries.

The campaigns were designed to generate relevant enquiries that aligned with Morris Liberti’s specialist services. Initial campaigns focused on employment law and settlement agreements, with carefully selected keyword groups, tightly targeted locations and conversion-focused messaging designed to maximise the value of the available budget.

Using Data to Refine Performance

By monitoring enquiry quality alongside traditional performance metrics, we can continually refine keyword targeting, messaging and campaign structure to improve results. Regular reporting and optimisation allow the strategy to grow as new opportunities emerge, providing Morris Liberti with a digital marketing platform that supports sustainable, long-term business development rather than short-term lead generation alone.

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