What We Did

  • Analysed user behaviour to understand key audience types and identify pain points across the current journey.
  • Simplified complex content by visually mapping and structuring it into digestible sections.
  • Built a flexible WordPress CMS with custom Gutenberg blocks, giving the MyCo Marketing team full control over content and landing pages. 
  • Introduced soft conversion tools, such as a company name checker, to engage users early.
  • Designed a bespoke, distraction-free checkout experience with a clear stepped process, integrated upsells and relevant cross-sells. 
  • Used social proof throughout the checkout journey to build trust and reinforce key messages.

Results

Following the launch of their newly designed website, MyCo Formations saw a 38% increase in on-site sessions from Q1 to Q2, signalling improved engagement and stronger visibility. Online sales revenue doubled, driven by a more intuitive customer journey, simplified content structure, and a frictionless checkout experience.

Strategic additions like soft conversion tools and integrated social proof helped build trust and move users efficiently through the funnel. The site also gained 8 domain rating points, reflecting improved authority and search performance which is a direct result of both technical enhancements and valuable, user-first content. 

An Improved, Streamlined User Journey

To improve engagement and reduce friction, we began by analysing user behaviour to uncover how different audience types navigated the site. This initiated a complete rework of the user journey, simplifying complex content into clearly structured, digestible sections that made information easier to find and understand.

To encourage early interaction, we also introduced soft conversion tools like a company name checker, helping users engage with the brand before reaching the checkout. The result is a smoother, more intuitive experience tailored to how users actually think, search and buy.

Flexible Website Build with Custom CMS

We developed a flexible WordPress website tailored specifically for MyCo Formations, incorporating custom Gutenberg blocks to enhance usability. This bespoke content management system empowers the MyCo team with full control over their website content and landing pages, enabling them to easily update, customise, and optimise.

The intuitive block-based design ensures a seamless editing experience, allowing the team to maintain brand consistency while quickly adapting to campaign needs. This approach not only simplifies content management but also ensures the site is futureproof for scalable growth and marketing strategies.

Easy-to-Use Checkout Process

We designed a bespoke, distraction-free checkout experience tailored to maximise conversions. The clear process guides customers smoothly through each stage, reducing friction and cart abandonment. Integrated upsells and relevant cross-sells are strategically placed to enhance average order value without overwhelming the user.

Throughout the checkout journey, we incorporated social proof elements – such as testimonials and reviews – to build trust and reinforce key messages, helping to reassure customers and increase confidence in their purchase decisions.

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