What We Did

  • Developed a targeted SEO strategy focused on commercial cleaning services
  • Optimised the website to improve user journeys and conversions
  • Created a local SEO strategy centred around priority service locations
  • Strengthened trust signals and content across key service pages
  • Implemented conversion tracking to measure campaign performance

Results

The SEO strategy delivered strong improvements across the first six months, with sessions increasing by 65%, clicks rising by 42% and commercial keyword impressions growing by 46%. Together, these results demonstrate greater visibility in search and increased engagement from businesses looking for commercial cleaning services.

Alongside improved search performance, the website now provides a stronger platform for converting visitors into enquiries. Clearer user journeys, enhanced service pages and a more targeted local SEO strategy have helped Quantum Commercial Cleaning reach the right audience, strengthen its presence across key service areas and support continued business growth.

Optimising the Website for Enquiries

We began by improving how the website encourages potential customers to make contact.

Calls to action were reviewed and refined to better align with user intent, while service pages were enhanced with stronger layouts, clearer content structure and more prominent enquiry opportunities. Contact forms were also developed to capture more meaningful information, helping Quantum qualify enquiries before reaching out.

Building a Stronger Local SEO Presence

Local search formed a key part of the SEO strategy.

We identified opportunities to create location-specific landing pages targeting commercial cleaning searches within priority service areas. This helped the business increase visibility for location-based searches while providing a more relevant experience for prospective customers. The wider website structure was also reviewed to better align page titles, content and service pages with commercially valuable search terms.

Strengthening Trust Through Content

Alongside technical improvements, we identified opportunities to showcase customer feedback, introduce team content and strengthen service pages with helpful information that demonstrates expertise and credibility. Existing blog content and website structure were also reviewed to ensure every page contributed towards the overall SEO strategy and supported the customer journey.

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