What We Did

  • Repositioned the business through a complete rebrand and new website
  • Developed an SEO-focused sitemap centred around priority services and locations
  • Planned and launched Google Ads campaigns targeting high-intent local searches
  • Implemented conversion tracking to measure enquiries and campaign performance
  • Built a scalable digital marketing strategy to support long-term business growth

Results

The new brand, website and digital marketing strategy delivered measurable improvements within the first three months. Website users increased by 40%, conversions rose by 22%, and the number of keywords ranking in Google’s top 10 grew by 60%, demonstrating stronger visibility and increased engagement from potential customers.

Together, these results have given Smart AIM Solutions a stronger foundation for sustainable growth. By combining a clear brand identity with an optimised website and targeted digital marketing, the business is attracting more local enquiries, reaching customers at the point of need and building greater awareness across its target service areas.

Repositioning the Business

Smart AIM Solutions wanted its brand and digital presence to reflect a more focused direction. Rather than promoting every plumbing service equally, the goal was to position the company as the go-to choice for reactive plumbing and heating services across Ipswich, Woodbridge and the surrounding areas.

Alongside a complete rebrand, we developed a new website that better communicated the company’s expertise while supporting future growth plans. Using WordPress as the CMS allows the website to expand alongside any future business development plans.

Building a Website Around Search Intent

By restructuring the sitemap, we prioritised Smart AIMSolutions’ core services, creating dedicated pages that supported both user experience and search engine optimisation. Particular emphasis was placed on high-value emergency plumbing and boiler repair searches, helping the business compete more effectively in local search results. The new content structure also provides a solid foundation for future expansion as additional services and campaigns are introduced.

Driving Local Enquiries Through Digital Marketing

Alongside the website launch, we developed a local marketing strategy focused on generating high-quality enquiries from homeowners and businesses.

Google Ads campaigns were planned around priority locations and high-intent keywords, targeting customers actively searching for urgent plumbing and heating services. The strategy focused on attracting the smaller reactive jobs often overlooked by larger competitors, helping Smart Aim Solutions establish relationships that could later develop into ongoing maintenance customers.

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