Roundup #2

At Logic Design, we’ve created our roundups to keep up with the ever-changing digital landscape.

This way, you can adapt your tactics using the latest updates to social media and SEO algorithms and strengthen your strategy.

Covered in this month’s round up:

• Local SEO
• Technical SEO
• Paid search marketing
• Google algorithm updates
• Social media marketing

Study Says, Keywords in Local Reviews Does Not Impact Google Local Rankings

A study from Sterling Sky shows that keywords in local review will not help local ranking in Google Search. Although it was a small study, it proved to show that keyword-rich reviews do not help improve local rankings. In fact, for some of the keywords, some of the results got worse. This might be a sign to focus elsewhere for growing your local search rankings.

Google Page Speed Algorithms Are No Longer Used

Google’s John Mueller confirmed last week (28^th October) that Core Web Vitals have replaced page speed as a ranking factor. The page speed algorithms from 2010 and 2018 have been substituted for the page experience update. Make sure you keep up to date with the PageSpeed Insights here.

Google Ads Are Getting Rid of Similar Audiences Segments

Early 2023, similar audience segments will stop working on campaigns and ad groups. Fortunately, you can still use existing similar audience segments until August 2023, however you will not be able to add new similar audience segments starting from May 2023. This is due to the ongoing focus on consumer privacy and evolution of online marketing approaches.

Google Pushes the Commercial UA Analytics 360 Sunset to 2024

Enterprise marketers now have more time to switch to GA4 as Google’s moving the sunset date of Universal Analytics 360 to 2024. Moving from October 2023 to July 2024, this allows customers to take their time to transition and enable to process to be smoother and more streamlined. As well as this, there is more time to refine and enhance the platform ready for use.

Apple Offers New Ad Placements in App Store

Apple is offering two new ad placements on the Today tab and product pages. Previously, Apple Ads inventory focused on Search campaigns; this meant that search volume and keywork match types determined demand and placement. There are specific requirements your custom product page must meet in order to be advertised on the Today tab. The Product page ads will be curated based on the assets currently on your app’s product page.

Another Weekend Google Search Ranking Algorithm Update: November 11^th – 12^th

Recently, it just seems we are seeing adjustments on Fridays and Saturdays. From tracking tools’ volatility and both public and private SEO forums seeing activity around Fridays and Saturdays, this could suggest that pushes happen around this time. We should keep an eye out towards the end of the week for any potential updates and trends.

Schema: Google Recommends Dot Over Comma as Numerical Separators in Review Snippet Structured Data

For decimal numbers, use a dot instead of a comma to specify the value. Although both dots and commas will work and if you are currently using comma separators for decimal ratings you will still be eligible for review snippets, Google recommends the dots over commas. It may seem like a small thing, but make sure you update your markup for a more accurate interpretation.

Google Overhauls Business Profile Management with Transition to Search Interface

Google My Business dashboard (now called Google Business Profile Manager) lets you edit your profile directly from the search results pages. With a Business Profile on Google Maps and Search, you can update your business information, add photos or updates, and connect with your customers. To manage your profile directly on Google, all you have to do is go to your Business Profile and in the menu above the search results select Edit Profile, Promote or Customers.

Google Trials Green Leaf Icon for Pre-Loved Products

Another example of Google’s recent push to display more options for price-sensitive consumers. Organic search will highlight which products are pre-owned with both a “pre-owned” label and the green leaf icon to help customers make more sustainable choices when shopping.

TikTok Updates App & Includes New Feature TikTok Now

TikTok’s new update includes features to challenge rival social media platform BeReal. The “post to view” notification appears in front of blurred videos and photos posted by others suggesting if a user wants to see what someone else has posted, they need to share a video or photo themselves first.

Google Introduces “Ranking systems” Terminology

Google has released a comprehensive guide to understanding its notable ranking systems. It details which ones are still in use and which ones are retired, as well as distinguishing between ranking “systems” and ranking “updates”. Find it here to make sure you keep up to date.

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