Roundup #3

At Logic Design, we understand that it can seem never-ending keeping up with the latest digital trends and marketing techniques needed to keep your business at the top. That’s why, we’ve done the hard work for you!

Our SEO and digital marketing roundups are designed to give you the tools necessary to turbo boost your digital marketing strategy and prepare for 2023.

Here is what December had to offer.

LinkedIn Just Released 3 New Features for Pages

These features are newsletter subscribers, product pages, and a competitor analytics dashboard which should allow brands to promote products, monitor trends and do more with their newsletters.

• Users will now be able to publish recurring articles and build a subscriber list with a one-time notification to your page followers. To make the most of this new feature, LinkedIn are suggesting you use SEO practices to optimise article titles to help amplify your chance of users subscribing.
• In addition to this, your product pages can now be discovered via an in-platform search on the platform. Buyers will be able to search by product, company or category.
• A new update to the Page Competitor Analytics dashboard has been made for both desktop and mobile. This will help you track follower growth, recent posts, engagements and quickly find trending content from your competitors to help you adjust and adapt your digital content.

Moz Reveals Its First Major Local Business Review Survey Findings

For example, 52% of users say their negative reviews stem from false or incorrect online information on assets like local business listings. In September 2022, Moz surveyed over 1000 people and have released their full report. The results of the survey can be split into three sections: the habits of review readers, the habits of review writers, and the superpowers of owner responses.

The survey found that 96% of people read reviews and, in order to gauge trust with a new business, 86% of consumers say reviews are either the most important or a “somewhat” important factor. Following on from this, 11% of consumers trust brand messaging over public sentiment and 50% lose trust if it looks like businesses are reviewing their own brand.

Google’s New Local Search Features Are Finally Here

These features include search with live views, search for restaurants by dish, and more. It’s the update many marketeers have been waiting for since Google teased the search features earlier this year, but Google has finally them. They include search with live views which will allow you to use your phones camera to find information about the places around you. Additionally, you will now be able to search for restaurants that serve a particular dish by typing it in or using Google Lens. Finding electric vehicle charging stations and wheelchair accessible places will also be easier.

Google: Disavowing Random Links is a Waste of Time

John Mueller states, “It changes nothing. Use the disavow tool for situations where you actually paid for links and can’t get them removed afterwards.” He also commented “keep in mind that disavowing random links that look weird or that has been fluffed, is not a good use of your time.” The tool was introduced in October 2012 as a response to people buying and selling links following the Penguin update and, whilst it’s 10 years old, many are still confused as to the proper use of it.

Instagram Lets Users Schedule Posts & Reels in the App

Instagram is rolling out the ability to schedule posts and reels in the mobile app up to 75 days in advance – something that will make social media marketeers rejoice!

Although the update has been made for those with professional accounts only, it’s something that businesses will be able to use in their 2023 digital marketing plans. It also means that people will be able to use Instagram directly instead of having to go through third-party tools or Meta Business Suite. To make use of this feature, all you need to do is tap “advanced settings” and then “schedule this post” to schedule content from the Instagram post composer; after you’ve chosen the time and date for the content to go live, click “schedule”.

Google Brings Continuous Scroll to Desktop Search Results

In the U.S. Google has introduced continuous scroll for desktop, so when you reach the bottom of a search results page, you’ll see up to 6 pages of results. Initially introduced in October 2021 for mobile search, it has now been released for desktop users. It is only continuous scroll rather than infinite scroll as it does come to a stop with a “more results” button if you wish to continue searching. It has rolled out throughout English search results in the U.S. and may take some time for all U.S. users to see as well as other countries.

Google Releases December 2022 Update (More Helpful Content Update)

The helpful content update now impacts all languages, not just the English language. It will help Google detect even more forms of low-quality content designed for search engines rather than people with additional signals and a wider language pool. Find out more information about the people-first Google Content Update here.

Google Updates Quality Rater Guidelines to E-E-A-T

Previously standing for Expertise, Authoritativeness and Trustworthiness, E-A-T gets an extra E for Experience. Designed to evaluate if Google’s search ranking systems provide helpful and relevant content, E-E-A-T will now take into consideration whether content was produced with a degree of experience on the topic at hand. Helpful information comes in a variety of different formats and from a range of sources, so here are the Search Quality Evaluator Guidelines.

Google Releases a Link Spam Update

This update includes their new AI-based spam-prevention system called SpamBrain which is being used to neutralise the impact of unnatural links on search results. This includes detecting sites buying links and sites used for the purpose of passing outgoing links. Google has always recognised links that have been obtained for artificial manipulation of search rankings as link spam and implements actions to nullify unnatural links at scale.

Google Introduces the Google Search Status Dashboard

A public tool showing the current status of systems that impact search, such as crawling and indexing. This ensures transparency if system disruptions occur, makes information about major incidents accessible, and clearly displays the status of Search going forward. The Google Search Status Dashboard enables reporting issues quickly, accurately and easily and simplifies the process of communicating during incidents.

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