Living in a news-driven culture means current events are always on our doorstep, available for us to utilise in our marketing strategy.
Current events mean relevant events and, ultimately, relevant content which is essential for marketing. Viral news topics, trending movements, national holidays and other updates are opportunities you can use to your advantage.
In this article, we will discuss how using current events in your marketing strategy can benefit your business as well as how you can do this.
Why Should You Use Current Events in Your Marketing Strategy?
Create Relevant & Relatable Content to Boost Brand Awareness
Piggybacking off current events results in relevant content. Nowadays, the news is at all our fingertips so everyone knows what’s going on in the world at all times. If you react to and utilise these stories, you will reach your customers as well as a larger market with this relatable content.
Also, by reacting in real-time to stories, trends and topics, this will boost your brand awareness. Let your audience know you are keeping up with the day-to-day happenings and your brand is relevant. Being reactive will also humanise your business.
Encourage Your Audience to Engage & Create Conversations
Many people use the internet as an opportunity to share their opinions, comment on certain topics and get their voice out there. Some methods of doing so are reacting to current events. So, if you are using current events as a marketing strategy, this means your audience are more likely to engage and interact with your content – and possibly, share your profile with their following.
From there, you can reply to comments and create a conversation with your customers. Once again, this humanises your brand and makes you more relatable. Additionally, you can also use this information to gather user and customer insights regarding their behaviour and interests.
How to Integrate Current Events Into Your Marketing Strategy
Identify Relatable Topics
The topics you share and integrate within your strategy need to align with both your business and what you customers want to see. This may become clearer with trial and error but experimenting enables you to open up to opportunities that prove successful in the long run.
Create Content for Annual Events
Celebrated and national holidays are a great way to start jumping on the current events strategy. From Christmas, New Year and Halloween to World Diabetes Day and Pride Month, you can celebrate all of these in your marketing strategy. By preparing for these, you can always make sure you stay on top of them and relevant.
Set Time Aside for the Unexpected
Make sure you set alerts or reminders for industry-related topics, so you can react in a timely manner. If you keep an eye out for new trends and breaking news, you can ensure you can use this to your advantage. Don’t worry though, every bit of news won’t be relevant to you and you don’t have to scroll every hour of every day to make sure you’re aware.
Hashtags Are More Useful Than You Think
Not only should you utilise relevant hashtags in your social media posts, but you should also make sure you “follow” them too. Not only will this expand your post reach and extend your search for appropriate content, but it will make the discovery a lot more streamlined. Following hashtags opens yourself up to more opportunities being laid out right in front of you for you to utilise.
Marketing Strategy Tailored to Your Business
Reactivity doesn’t necessarily mean speed; make sure you think about what you are reacting to and your response carefully. Everything reflects your brand and one bad, risky move could damage your reputation. Alternatively, capturing the right publicity can make a huge positive impact.
Make sure you get it right by seeking professional advice and guidance. Logic Design are professionals in what we do and tailoring marketing strategies to every client to get the best results. Get in touch with us today to find out how we can help you. Visit our contact page, give us a call on 01473 934050 or email us at email@example.com.