The purpose of a website varies from business to business and individual to individual.

Are you considering a complete website redesign? Or updating parts of your site and marketing strategy? Are you a new business looking to get the most out of your online presence?

No matter what your motives are behind your website and its review, make sure your website is performing these fundamentals for you:

Your Website Should Be

Attracting, Engaging & Informing Your Website Visitors

One of the first things your website needs to do is to make a good first impression. As soon as a visitor lands on your site, grab their attention with bespoke website design. Immediately after attraction, it needs to achieve engagement. Once you’ve grabbed their attention, you need to keep them engaged so they stay on your website to find out more about you and what you can do for them. Now, it’s time to inform them; answer any questions, present the key features and benefits of your business, and ultimately wow them.

Expanding Your Market & Audience Online

With an online presence, your business is accessible on a global scale. Take this opportunity and expand your market and audience to your advantage using SEO practices, including local SEO, and it’s worth reading up on technical SEO too. Not only will you be able to target a wider pool of customers, but the right type of customer. Organic traffic, quality leads and successful conversions all result from a tailored SEO campaign created and performed by professionals.

Speaking to the Audience You Want to Target

Just as your website design has a purpose, your content has a purpose too. There is no one way to write website content; it needs to be tailored to your business and your target audience. Who is your demographic? Why do they want/need your products or services? What are your unique selling points? All these questions need to be answered and your audience always needs to be in mind when writing every kind of content for your site.

Your Website Should Be Available on Any Device Type

It goes without saying that your website should be optimised for any device type. From smart phones to tablets, laptops to widescreen displays, your site should look and perform perfectly every time. With people visiting your website on the go and with more people remote working, it’s important for you to have a responsive online presence to be accessible for every visitor. Make sure you choose a professional web developer to build your website responsively.

Making You Easily Contactable

In addition to your website being attractive and engaging, part of the informative aspect is to clearly display your contact details. There’s nothing more frustrating than the difficulty of finding how to get in touch with a company. It needs to be clear, there needs to be options and a click-to-call format is desired by those who are on the move. Also, having your address stated on your website will help with your local search rankings, so it’s win-win!

Analysing Customer Behaviour

You will have a clear idea of who your target audience are for your business, but one thing your website can and should do for you is analyse their behaviour. Typical analytical tools are able to identify your customers, how they found your website, how they move through your site and what their preferences are. Using this information, you will be able to adapt and react to behaviour trends and get the most out of your online presence.

Adding Credibility to Your Business

With the heavily saturated internet nowadays, users will come across similar companies and wonder which one they should choose. Why should they choose yours? Having an easy-to-use website with trust-building elements will add credibility to your business and highlight your unique selling points. These trust-building elements include testimonials and reviews from previous customers, case studies from previous projects and clients, up-to-date social media profiles to show you are active and a positive user experience that reflects your business.

Providing a Base Point for Online Marketing

Bringing your business online provides more opportunities than remaining offline. As mentioned above, you open yourself up to a wider audience and it makes you easily accessible to your demographic. Your website is your foundation for all online marketing and the internet enables you to grow, expand and build from this base point. This includes social media marketing, email marketing, digital PR and so much more. Utilise these platforms to your advantage and reap the results by linking back to your website.

Leading Your Customers to Conversion

The planning stage of any website is key to leading your customers to conversion. Your customers are at the centre of every decision you make, so by taking the time to plan your user experience and journey of your website, you will be able to guide them through to exactly where you want them to end up. Make sure everything you want to cover is covered, so there is no doubt or questions asked. Your website will work around them and help them find what they are looking for – and what you are looking for too: results!

Positioning Yourself as an Industry Leader

Another way to add credibility to your business and to position yourself as an industry leader is to create regular content. Whether it be in the form of monthly blog articles, white papers or other factsheets, you are able to use your website to your advantage. Share your expertise and keep the search engines happy with content created and optimised for your industry and keywords. Knowledge is power so climb the rankings using your professional experience and transform your site into a hub of resources.

Is your website delivering all of these needs? If you’re missing out on any of these points above or would like to find out how you can get more out of your online presence, get in touch with us to discuss our website design services today. Contact us by calling 01473 934050, emailing [email protected] or leaving us a message on our contact page.