No matter what size your business is, or what industry you are in, blogging is an essential part of your web presence.
If you visit a website and their blog hasn’t been recently updated, you’ll assume they’re not a very active business. Frequently updating your blog is simple and can bring bigger benefits for your business than you think.
Why Your Business Should Be Blogging
Showcase and Flaunt Your Expertise
You know your business better than anyone else. So, you understand what your target audience will be looking for when they come to visit your website.
Use this to your advantage and create content full of useful information that will help your web presence become a reliable source on the internet.
Showcasing your knowledge and expertise will help you gain trust and credibility amongst potential customers and keep them coming back.
Add Personality and Humanise Your Brand
Blogging gives you the ability to bring out your business’ personality and gives your brand a voice.
By creating the perfect tone of voice that represents your business, you will become more relatable to your visitors.
Always make sure you are honest when writing and don’t be afraid to showcase what you are truly passionate about.
Brand Awareness is Built with Blogging
Blogging about topics that relate to your line of work will help highlight your business’ approach, consequently building brand awareness.
It’s important to share your values so you can engage with potential customers and help them understand your brand.
The more you keep your blog updated, the more awareness you are creating.
Blogging Improves Your SEO
By consistently producing fresh content, you are providing opportunities for your website to be indexed.
Creating keyword-rich content, that cross-link to your internal pages, will improve your search engine optimisation.
As well as this, you are generating useful resources for customers, prompting them to use your services.
Search engines love to see an up-to-date website as much as the next customer!
Blogging Results in Ongoing Traffic
One of the biggest benefits of blogging is that your articles will carry on driving traffic even months after publishing.
You may need to make a couple of tweaks if information changes in the future, but they will always show up when the keyword is searched for.
No matter how old or new your blogs are, they’ll always be seen as a valuable resource, consistently gaining results.
Social Media and Blogging Go Hand in Hand
The marketing opportunities grow and grow when it comes to blogging. Social media is a great platform to reach out to a wider range of people.
Every new blog article can be shared on your business’s social media in order to create even more leads.
In addition, visitors can share the direct link to the blog through any media channel, reaching an even wider audience.
As you can see, the benefits of blogging range from enhancing inbound marketing strategies to improving your search engine rankings, all increasing traffic to your business.