3 min read
A business’s online presence has a huge impact on its success. Some businesses still do not realise that the majority of their customers will visit their website before making a purchase.
Many people spend lots of time on the internet. This has encouraged businesses to move online. Yes the pandemic of Covid-19 has also shifted this along, but many find that having everything online means that they can maximise their time while doing other things. They can shop, work, watch and play all at the same time.
With an online business comes a website. Fortunately for businesses, many people cannot create their own websites, meaning that others get paid to do this, therefore increasing the web design industry. Most web design companies will consist of designers, coders, analysts, marketers, sales and promoters. If you are like one of many and do not know how to create your own website, you can pay for others to do it where they will know the best ways to help your business grow.
If you aren’t fully sold on the idea of having a website, here are some reasons as to why your business needs one:
|No.1| Accessibility leads to Revenue:
Having a website allows more people from all over the world to discover your business. This means more orders which will lead to more revenue and profit. The better your website and the easier it is to navigate will mean that people won’t get frustrated and will be more inclined to purchase from you. Having some simple steps to sign up and fill in details will make customers want to purchase from you again.
|No.2| 24/7 Customer Support:
When a business has a website, their customer support will be much better than just over the phone. With a website people can submit their problems at whatever time; even if they are replied to the next day, they will feel valued and that they got their problem off their chest.
|No.3| Business Impression:
A website is an opportunity for a great first impression. Showcasing your brand and establishing who you are, what you represent, and what you stand for is one of the most important things that you can do as this increases the chances of potential customers buying from/choosing you. Having a website that shows who you are and what sets your business apart from all the other businesses will make your business stand out and encourage people to purchase from you.
|No.4| Credibility and Trust:
Having a well put together website will give people comfort that your business is real. Business authentication is essential to customers as many will have a fear of being scammed or paying and then the company does a bad job. Having a website makes the company look more professional and increases trust.
In today’s competitive marketplace, credibility can provide a strong advantage. If a customer has to choose between 3 similar businesses, they will choose the one that has the better reviews and the most credibility. Credibility reassures customers that a business will deliver on its promises.
Overall credibility is vital for businesses as it fosters trust, attracts customers and contributes to long-term success and sustainability.
|No.5| Sales:
For businesses that sell products or services online, a website acts as a digital storefront and sales platform. It allows customers to browse products, make purchases, and track orders conveniently. Making a purchase online from the comfort of your own home is preferred by many as it means ‘they have everything at their fingertips’; Online shopping requires no effort to go and get it, so having an online shop where people can do this will increase sales rapidly.
If you would like to work with a professional team that has nearly 20 years of experience to create a website, contact us today by calling 01473 934050, email us at hello@logicdesign.co.uk, or leave us a message on our contact page.