"Flash is No Longer Being Indexed... What Are the Alternatives?"

2020 marks the year that Flash will ultimately die out, with Adobe terminating support by the end of December. However, this has been a long time coming.

Google announced around six months ago that it will stop indexing Flash content in its search engine. So, this applies to content within Flash SWF files; websites designed fully or partially in Flash are both included.

Before we look at the alternatives, let’s reminisce and look at a brief history.

All About Flash 

What is Flash and How Did It Start?

Flash was known as the standard web publishing platform for video and other multimedia. It was launched by Adobe in 1996, a year before Google, and created to produce richer content on the internet.

From rich animations to dynamic multimedia and actions, it brought the web to life and inspired content creators globally. It wasn’t until 2008 that Google started crawling Flash files.

Yet, as time went on, the technology became outdated and started experiencing some issues. Security and speed were compromised, so fewer web browsers continued to support it. Soon enough, this became the same motion for Adobe themselves.

Timeline of Flash’s Disappearance

Although Google became more refined in how it indexed content within Flash files, it never ranked that well generally. So, over time, this led to browsers disabling the software by default.

For example, in the Chrome 76 release and Firefox 69 launch, both Google and Mozilla disabled it by default. Microsoft is also removing Flash from its Chromium-based Edge browser.

With Adobe completely ending support by the end of this year, Google is implementing these indexing measures to reduce Flash’s visibility before removing the support completely in December themselves.

Even though this sounds like a bitter end to Flash, in all honesty, both users and websites won’t see any impact. This is because there is technology like HTML5 to use as an alternative.

HTML5 As an Alternative

If your website is either completely or partly designed with Flash, you should update it. This is especially prominent if you rely on Google search traffic and you want to rank well.

HTML5 is the fifth and most current version of the HTML standard. It is an open standard, markup language utilised for supporting the latest multimedia and content of the WWW. Readable by humans and well-analysed by web browsers, HTML5 is the best alternative.

Advantages of HTML5

Let’s compare, shall we? First of all, by pointing out the obvious, HTML5 is a lot newer than Flash technology, being the latest version of HTML today. You don’t need to install a plug-in to use HTML5 as all browsers natively support it, not like the resource-orientated Flash.

Due to this, Flash requires a higher processing power compared to HTML5 as well as a dedicated development environment which you have to buy. HTML5 is open source so it is freely available.

Finally, HTML5’s main benefit is that it is indexed by Google, unlike Flash.

How Do I Update My Website?

If you are unsure where to start with your Flash-designed website, please don’t hesitate to give us a call. We understand it can be quite daunting but there is still time to prepare.

Our development team can help you update and rebuild your website and our SEO team are on-hand to help you even further with your Google ranking.

If you need help with your website, contact us today for some expert advice and guidance by leaving us a message on our contact page. Alternatively, you can call us on 01284 706842 or email us at hello@logicdesign.co.uk. Interested to find out more about Logic Design? Visit our homepage or see our services.

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