"Google My Business 101 – What You Need to Know 2020"

Google My Business (GMB) is an essential tool for businesses today and for the future.

If you haven’t heard of it or are confused about how to set one up, we’re here to help. Everything you need to know is right here.

What is Google My Business?

When you search for a business on Google, have you ever noticed that profile that appears on the side? That is a Google My Business listing. It is a free tool created by Google to help businesses, their owners, and their visitors.

The information that is displayed for visitors are business hours, location and driving directions, photos and reviews. For the owners and the benefit of the business, analytics and data are collated from this listing.

From the Insights Pane, business owners can see how customers search for their business and where the search engine traffic is coming from. Also, what queries customers use and how they interact with the GMB listing.

Generally, it is an effective tool that lets business owners configure how their company appears on Google Maps and search engine results. It is incredibly important regarding local searches and visibility, driving more customers to businesses.

How to Set Up a Business Listing

Make sure you have a general Google account set up. Then, add your GMB listing, or claim it, by following these steps:

  • Open Google My Business, click manage now and sign into your Google account.
  • Enter your business’ name, click next, and fill out the following details:

– Enter your business address and choose whether you want its location visible on Google Maps.
– List your business type and enter contact details, such as phone number, email address, website URL.

  • Finish and verify your listing – Simple!

You will now be able to view the GMB dashboard that is tailored to your business. This will be under the ‘Home’ tab on a page called ‘Performance’. It will show you details including how and where visitors find your business and actions they take, etc.

How to Optimise Your Listing

There are many different ways to optimise your listing, so it performs to the highest standard:

Make Sure Information Is Simple and Correct

Your basic business information, like name, address, phone number and business hours, need to be exactly the same as detailed on your website. Don’t add any descriptive terms and remember to set any special hours, like bank holidays, so the right information is always displayed. Finally, always ensure that you add a link to your website onto your profile.

Interesting Additional Features and Description

Keep your description concise but ensure you write for your customers and cover main keyword topics without keyword-stuffing. Link to important pages and specify additional features your business may offer, such as free wi-fi.

Photos Speak A Thousand Words

Always make sure you include a photo of your business and choose a high-quality image for your cover photo. This will be the first one customers will see, so it has to make a good impression. A profile picture is also important as this is your GMB logo that will appear next to any activity. Other photos you could add to your listing is the front of your premises, inside your premises and products that you may sell.

Choose the Right Category for Your Business

Although you can pick more than one category, it is vital that you choose the categories that are most accurate to your business. The primary category is the most significant, but you can choose other ones too – make sure you don’t pick too many though.

Managing and Monitoring Customer Reviews

The Reviews panel gives businesses easy access to any reviews left on their GMB listing. It is important to respond to them so you show that you are responsive. Remember to encourage customers to leave you reviews so you get a decent star rating on your profile.

Benefits of Google My Business

Now you know what it is and how to set it up for your business, here are some reasons why you should actually use Google My Business.

Significantly Improved Local Search Results

One of the best ways to improve your business’ local search results is by creating a GMB listing. As listings detail business location, as well as key information, it is easier for customers to find you and consequently convert.

Google My Business also improves mobile search and visibility. With location settings enabled on mobile phones, searches made both near your business or within the local area can lead to your GMB profile. These listings dominate mobile search results and mobile users are more likely to choose from the first couple of results they see.

Helpful Insights and Customer Analytics

The data that Google My Business collates for you can help you understand your customer behaviour. You can therefore discover how your customers found you and what actions they took and determine which type of information they are looking for.

Increasing Credibility and Authority

Users are familiar with seeing Google My Business profiles on search results nowadays. They look professional and provide the basic key information visitors want to know and use to decide if you are a credible business.

Ease of Use and Doesn’t Cost a Thing

It’s free, so what have you got to lose by setting one up? Creating a GMB listing is incredibly easy and can drive more traffic to your business. It’s better to have one than not at all, so it’s definitely worth it.

Google My Business 2020

If the benefits we’ve listed don’t convince you, then the fact that most businesses have one now should sway you. This means your competitors will most probably have a GMB listing so it is best to get one and optimise it as soon as possible.

If you need help with your Google My Business listing or basic web management, contact us today for some expert advice and guidance by leaving us a message on our contact page. Alternatively, you can call us on 01284 706842 or email us at hello@logicdesign.co.uk. Interested to find out more about Logic Design? Visit our homepage or see our services.

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