On 21st October, it was announced that Logic Design were shortlisted for the UK Search Awards 2022 for our Accountancy Today SEO campaign.

UK Search Awards are part of an international awards series “The Search Awards” that celebrates the expertise, talent and achievements of the search industry for over a decade on a global scale. As the 11th annual event, they have been commemorating SEO, PPC and content marketing in the UK over the years and attract entries from leading search and digital agencies across the nation – including us this year!

We chose the Accountancy Today SEO Campaign to enter the UK Search Awards for the Best Low Budget Campaign because over the 14 month period we worked on this project, we achieved incredible results. They came to us looking for an increase in users, organic search and to improve their overall ranking for specific keywords. One of the main things we focused on was to resolve suspected issues with their paywall, alongside indexing, crawling, on-page organic SEO, content marketing strategy and site fundamentals.

Within a 12 month period, the results we saw include a 419% increase in organic unique users, 240% increase in organic search acquisition, 267% increase in organic keywords ranked for, and a 141% increase in referring domains. We were up against 6 other search and digital agencies and, although we didn’t win, we are still incredible happy with the results of the campaign and becoming a finalist.

Finding out that we were a UK Search Awards Finalist was a huge highlight for 2022. It is a huge achievement and we’re so proud of the hard work our team put in to get us this recognition!

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