Design Trend 2023: Dark Mode
Dark mode is a feature in both software and websites that changes the background colour to a dark or…
How to Use Current Events in Your Marketing Strategy
Living in a news-driven culture means current events are always on our doorstep, available for us to utilise in…
Why the Planning Stage for a Website Project is So Important
The planning stage for a website design project is important. Possibly, the most important stage of the entire project….
Consequences of Not Disclosing Promotions on Social Media
Kim Kardashian was making headlines earlier this month due to not disclosing promotions on social media. After receiving $250,000…
A Guide to Visual Hierarchy
What is Visual Hierarchy? Visual hierarchy in website design is not something you are consciously aware of but, once…
People-first Content: Google’s Content Update 2022 Explained
Google’s Content Update was released on 25th August 2022. This content algorithm update has been designed to favour people-first…
The Experimental Typography Trend for 2023
Experimental typography is one of the biggest trends to land in 2023, even though it has been around for…
Can Google Distinguish AI-Generated Content from Human-Generated Content?
Back in April 2022, Google’s John Mueller referred to AI-generated content as “spam”. Although Artificial Intelligence and technology has…
How to Respond to a Negative Review
A customer review is a powerful marketing tool and both positive and negative reviews play a huge part in…