97th Vintage is renowned for its range of high quality vintage clothing, offering original apparel from the 80s and 90s.
The business grew from strength to strength over the years but their online presence did not evolve or develop alongside their reputation and product offering. Therefore, the client required a website revamp to help take it to the next level and align its visuals with its peers within the online fashion world.
Whilst remaining on the Shopify platform and retaining the core functionality, the online shop needed a complete redesign. With more of a focus on converting traffic into sales, our creative team ensured that the user journey was reviewed thoroughly in the planning stage and the simplicity of the branding was utilised throughout the site. This gave a sleek finish that reflected the quality brands 97th Vintage stock along with a streamlined conversion funnel to lead users to purchasing.