In.security are a specialist cyber security consultancy that provide technical services and training to prevent and protect business infrastructures from cyber attacks.
Their outdated website didn’t reflect their current business position, so In.security were looking to improve the design and layout to fit this. Additionally, they needed a new design and content update to enhance user experience, improve user retention and increase enquiries. Behind the scenes, it was quite restrictive when it came to editing their content so they needed more flexibility with their new site. Once their new site was live, they were looking for an SEO campaign to increase their organic traffic and enquiries.
Starting from scratch, our creative team designed with the audience in mind and with the aim of bringing it up to industry standards. Thorough sitemap and user experience planning ensured all pages were easily accessible; the content structure focused on engagement and clarity to improve credibility. The SEO campaign saw content optimisation for focused keywords and phrases, leading to a 680% increase in traffic in the first 9 months and 493% increase in page views, growing from 576 to 3,416.
There has also been a 510% increase in impressions post-launch, jumping from 695 to 4,246. Our copywriters made sure the call-to-actions were included to guide the users through the conversion route and the content was relatable and engaging whilst showcasing their expertise. So much so, their conversions increased by 200%.
510% increase in impressions
493% increase in page views
200% increase in conversions