Connecting Cambridgeshire is a programme hosted by Cambridge County Council that works to campaign for the rollout of superfast broadband across the county.

A returning client for a website redesign, Connecting Cambridgeshire required an updated design that was usable for the foreseeable future. This meant reviewing and assessing user experience to ensure it was clear and consistent as well as reflecting their new strategy and various workstreams. Looking for a visual overhaul in-line with modern standards, the new website also needed to be built on the latest version of WordPress.

Our creative team reviewed and restructured the sitemap to simplify and enhance user journeys; a clear structure allows for scalability and future growth. We amalgamated repeated resources, FAQs and case studies for consistency and implemented clear call-to-actions towards helpful resources. Their cleaner and fresher design was achieved by utilising white space effectively whilst reinforcing their brand colours to highlight important content and call-to-actions.