What is Digital Marketing?
The way we communicate has changed dramatically over the years, with the introduction of multiple social media platforms dedicated to both personal life and business.
It has enabled businesses to gain new visitors through different channels other than search engines. With platforms such as Facebook, Twitter, Instagram, LinkedIn, alongside email campaigns, you are able to connect with your consumers in real-time, create strong customer relationships, and get your message heard by the right people.
Learn more about your business and how to create successful marketing campaigns with helpful analytical information you can receive from these platforms. By conducting market research, you are able to identify and target specific demographics and create hype around your products or services.
We've worked with Logic Design for several years on our social media campaigns and had an on-going programme for website improvement. I find them excellent & would highly recommend them.
Grow Your Audience and Increase Engagement
The internet holds an abundance of opportunities for businesses;
no matter what industry you are in, you just need to tailor it the right way for you.
With such easy internet access nowadays, you can surf the web on mobile devices as well as on desktop, which gives you more chance to make your business visible. Digital marketing techniques allow your brand to attract and engage a variety of customers online, benefitting you in a number of ways.
There are multiple tactics to choose from, you just need to define your goal and then decide which outlets would be best for you. With years’ of experience, we can help and advise you on which method would work for your business and enhance your marketing so you achieve the results you want.
Email marketing is a simple way to promote your business to multiple clients directly. If you think about how many times you check your email a day, you realise how easy it is to direct your services to interested clients.
With a tailored email campaign, you can reach thousands of potential customers with information, promotions and topics that capture their interest. You can monitor these campaigns and use the analytics to tweak and refine your structure in order to achieve the best engagement every time.
With high quality traffic entering your website, it needs to be designed to convert. By undertaking research into user habits, we can create specific user journeys based on your end goals whilst CTA (Call to Action) triggers will encourage visitors to enquire and to purchase.
Creating new landing pages, quotation calculators, quizzes and other interactive tools will aid engagement and build an affinity with your potential customers, keeping them loyal to your business and regularly returning to your website.
Social Media Marketing
The number of opportunities that social media platforms present for web traffic is significant. By joining social media, your business and brand will become more humanised, so consumers will feel like they are dealing with real human beings rather than a company.
Also, passive re-marketing will generate more connections with new customers. With friends of friends ‘liking’ and ‘sharing’ your posts and page, they will be introducing your business to new customers who may have not been initially looking for your services.
Website Content Writing
The power of online content should not be underestimated, as it not only has the power to inform potential customers and aid conversions, but also has the control over your search engine rankings.
It is important to understand your target audience and to appeal to them with the right tone of voice and vocabulary. Keeping the balance between keyword-rich, search engine-friendly content and copy that excites your audience, is a challenge that we’re finely tuned to overcome.
Search Engine Optimisation
A key part of any digital marketing strategy will focus on your online visibility, specifically with search engines such as Google. Improving your rankings for the right keywords will generate high quality traffic and boost visitors leading to subsequent enquiry / sales volumes.
Research, planning, adjusting and monitoring your campaign on a continual basis, our Search Engine Optimisation process is thorough and results-driven, giving you the best opportunity to grow your business online.
Bamboozled by Digital? Don’t Worry!
At Logic Design, we are honest, straight-talking people who have an intense passion for website design and keep your best interests at heart.
Our friendly and proactive service means that we are helpful and easy to talk to, with an added sense of professionalism. Over the years, we have reached a true understanding of the needs of the web industry, so the advice we give you will always be truthful and we will be continuously supportive throughout your project.
We want your website to be as much of a success as you do, so we will do everything in our power to make that happen. If you have any questions or need any further information, don’t hesitate to contact our dedicated team.
- Affordable Pricing
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